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WELCOME to the Standard Merchandising Co.  website.


Standard Merchandising Co., a USA sock manufacturer, offers popular designs and brands of hosiery including RED LION novelty athletic socks, b.ella and Nouvella luxury socks,  E.G. Smith and 2Brothers organic  cotton socks.

This site is intended primarily for wholesale sales of socks and fine hosiery to merchants.


Contact Us
Easy Ordering

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My Account



1-856-964-9700 (closed weekends and holidays). Or use our toll free order line (visible in the top banner to registered users)


Standard Merchandising Co- Customer Relations
1125 Wright Avenue, Camden, NJ 08103


Easy Ordering

This site is designed to make online ordering fast and easy. When you are done ordering sizes and/or colors of your first product selection, if you know the name and or product code of the next item you want, simply enter it in the Next Product Selection box (visible on each product detail page), click on the “>” symbol and you will be transported directly to your desired product. No need to pass through a lot of screens. At the present time, online ordering is available to customers ordering in US dollars only.

 If you prefer, you can place your order by phone or fax. Our toll free fax line is 1-866-793-1150. Our toll free order line (visible in the top banner when you logon as a registered user) is open M-F (7:30am-4:30pm  Eastern time) closed weekends and holidays.


If you do not specify your desired shipping method, your order will be shipped by UPS Ground. You may also specify any UPS expedited shipping method. We also ship via USPS to Alaska and Hawaii, and will ship FEDEX, RPS or DHL using your account number.  We make every effort to ship within 1 business day (excluding holidays). To ship to separate addresses, you must complete separate orders.

NEW: Effective 12/17/13 we are offering a new service, called “Immediate Attention”, which guarantees a same day response to any qualifying order received by us before 2pm Eastern time (weekends, holidays and plant closure days excepted). If your qualifying order is in stock, which is normally the case, it is guaranteed to be shipped that day. If it is not completely in stock, you will receive a phone call, normally within 90 minutes or less, but guaranteed before 3:00 pm, to enable substitute merchandise to be ordered and shipped same day. If your order is not shipped and you don’t receive a timely call, your order will be shipped at a 15% discount, as soon as possible, freight free. A $5.00 fee will be added to the freight charge on your invoice for Immediate Attention Service. Orders comprised of more than 10 distinct SKU's do not qualify for Immediate Attention.

To request Immediate Attention, just specify the shipping option you want with “Immediate Attention” appended to it in the dropdown box when you make your ship via selection.


We are proud of our product and stand behind it. For returns due to a manufacturing defect within 30 days of your purchase, please call our toll free line for full credit, exchange or refund. In some instances we may request that you send the defective product back to us at our expense, so that we may examine it to learn what went wrong.. Other returns may be accepted in season at our discretion, with a 15% charge for restocking. Call for an RA number if you wish to make a return, and please tell us why. We make every effort to keep our customers happy. If you paid by credit card, your refund will be posted to your credit card.

Browser Specification

This site has been optimized for Microsoft Internet Explorer version 7.0 or higher and/or Mozilla Firefox version 3.5 or higher. However, the site is viewable in several different browsers..

My Account

Creating an account is required to purchase from this website. By creating an account you will enjoy fast and easy checkout. Your shipping addresses are retained on the site at your discretion. It is recommended that you retain addresses you use more than once, but not drop ship addresses or others you will use only once, as that will simplify the process of locating your desired ship to address.. When you create an account, you can access your online order history, and you will have access to certain merchandise, including prior year’s styles and discontinued colors, at special pricing that will be offered on the web only.


Your registration information is treated as confidential. We will not sell or lend this information to any third party. We may use your information, unless otherwise stated, to send you confirmation of your order and shipments made against it, to monitor quality control of product and services and customer satisfaction and to notify you of special offers or events. We will not change this privacy policy unless you have been notified and have agreed to the new terms. You may elect to be removed from our email list at any time by clicking the unsubscribe button at the bottom of any of our emails.

Standard Merchandising Co.
1125 Wright Avenue
Camden, NJ 08103-1615
Tel: (856) 964-9700

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